What does my email status mean?

Users will receive email status for any messages sent directly from Hilo.

We use a third-party email service provider to send messages from the system.  Here is how they define the status changes you may see:

Bounced:  A message that is returned to the server that sent it. Bounced emails are either a permanent failure to deliver the email or a temporary failure to deliver the email, based on conditions with the recipient mail server.

Hard Bounces - A hard bounce is an e-mail message that has been returned to the sender because the recipient’s address is invalid. A hard bounce might occur because the domain name doesn’t exist or because the recipient is unknown. If an email is on the bounce list, we will auto drop any future requests to this email address. Soft Bounces - A soft bounce is an e-mail message that gets as far as the recipient’s mail server but is bounced back undelivered before it gets to the intended recipient. A soft bounce might occur because the recipient’s inbox is full.

Dropped:  Drops can also be identified as Repeated Bounces, Repeated Spam Reports, Repeated Unsubscribes and Invalid Emails.

Deferred:  When an email cannot immediately be delivered, but it hasn’t been completely rejected, the deferred event fires. Sometimes called a soft bounce.

Delivered:  When an email has been accepted at the receiving server, the delivered event fires. This event does not guarantee that the email was placed in the recipient’s inbox. 

Open:  An opened email is the first step toward the action you want your recipient to take. This event fires every time the email is viewed with images turned on.

Click:  The pinnacle of email engagement is the click. Your call to action, whether it is to confirm a newly registered account or to view a recommended product, asks the recipient to click a link. 

Unsubscribed:  Indicates that the contact has unsubscribed from your list.  Hilo will no longer allow messages to be sent to this contact.