Why are my emails going to SPAM?

Increasing open/click rates and getting passed email server SPAM filters is the holy grail of email marketing.  We at Hilo take measures on our side to keep our overall reputation very high to ensure your messages have the best chances of making it through the gatekeepers at GMail, Yahoo, and the like.  The rest has a lot to do with the content of your messages. 

Here are some tips for how to increase the likelihood of your messages getting increased deliverability in inboxes.

Things that could cause your message to go to SPAM:

- Use all caps in the subject or repeatedly throughout the email
- Include several large image files
- Use shortened URL codes
- The use of certain marketing/spam keywords ("incredible deal", "free gift", "earn extra cash", and many more) 
- Using exclamation marks in the subject.

Another way to improve deliverability is to whitelist your own domain with Hilo.  There is a one-time setup fee for this service.

If you have your own domain and would like to whitelist it with our servers please submit a ticket and our support team will assist you.